International television content is an important point of differentiation for premium hospitality products due to the high levels of international students choosing to study in Australia and the increasing tourism from non-English speaking countries.
This is particularly pronounced in the Sydney and Melbourne markets as both cities are Australia’s primary transit points and naturally capture a larger proportion of international visitors.
International television programming received from satellites provides a critical link for visitors allowing them to keep in touch with what is happening back home from a culturally familiar perspective. International television programming also provides a great tool for people whose first language is not English or for those studying a second or third language. Additionally, premium english language sports, music, and movie content is now available widening the appeal of the international television content to local students and residents alike.
Av-Comm has installed international television programming for Australia’s leading hotels and entertainment providers such as The Intercontinental Hotel, Hilton Hotel, Four Seasons Hotel, Shangri-La, Sheraton on the Park, Sir Stamford, Marriott, Novotel, Holiday Inn, and Sydney’s latest five-star hotel the Sofitel Sydney Darling Harbour. Av-Comm works hand-in-hand with these industry leaders to set the benchmark for premium international television content offerings at their accommodation and entertainment facilities in Sydney and Melbourne.
The rise of streaming via the internet has created an alternative method to receive content previously only available via satellite. However streaming has two crucial limitations: first, most streaming services are considered on-net and use up limited download and upload quotas, and second, most channels are simply not available to stream. Online streaming will increase in popularity and with it the amount of programming available, but is simply not at the point today.
However, International television programming delivered by satellite provides operators with the largest potential pool of television content from which to choose from. Additionally, television received by satellite does not use up limited download and upload quotas or network infrastructure such as Wireless Access Point and Network switch equipment.
International television content received by satellite provides operators of premium hotel, student accommodation, and entertainment facilities with a unique value proposition demonstrating an affinity with international and local visitors wants and needs beyond their traditional product offering.